On demand 2018

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Welcome to the On Demand Page for DigiMarCon Cape Town 2022.

General Sessions (On Demand)

Thursday, October 27th, 2018
Below are the video and slide decks for all the General Sessions on Thursday, October 27th, 2018 at the Hyatt Regency Johannesburg, South Cape Town.

CAPE TOWN-2018-01
Creativity vs Clicks
Catherine Mavrocoleas
Managing Director
Elevator
Overview
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Overview
The marketing landscape is rapidly evolving where the focus is shifting towards more personalised engagement and tangible ROI. In this world of data and measurement, it’s critical the creative industry looks at what needs to change (quickly!) to ensure a greater union between creativity and commercials. What is the role of creativity and brand equity building? What can brands to do challenge their creative output to be harder working? How do brands ensure creativity (and consumer engagement) doesn’t die a data death?
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CAPE TOWN-2018-02
Learnings About Online Brand Criticism
Keneilwe Boipelo Mekgwe
Marketing Lead: Digital Services
MTN
Overview
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Overview
This presentation touches on the very nature that we in corporates; are finding ourselves in due to advances in technology and access to the internet from any corner of the globe: we have to actively manage the reputation of our brands online. This no longer has operating hours, from a Telco view, we have seen many customers like and comment on our social media pages but we have also seen negative comments, complaints about various matters that could be totally unrelated to the brand but, my experience with working with an award winning brand on the continent is the importance of listening to the negative feedback: I have since called this “tough brand lessons”. We may not enjoy hearing from our customers but we will get joy from understanding their frustrations and looking at things from their point of reference: it more often than not teaches us a lot about how listening can help strengthen the offering to clients and how it can make the relationship with our clients “real and mutually beneficial”
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CAPE TOWN-2018-03
Leverage your Digital Insights to Drive Exceptional Customer Experiences
Shawn Sipman
CX Business Dev & Strategy Leader – Cape Town
Oracle South Cape Town
Overview
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Overview
In the digital age, it is imperative to leverage the information and intelligence you gain about your customer to drive Exceptional Customer Experience. If you are not disrupting, you are being disrupted. Join us to understand how you can achieve Your Tomorrow Today.
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CAPE TOWN-2018-04
Data This, Data That, Data Why?
Donald Mokgale
General Manager
Posterscope SA
Overview
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Overview
Data This? Data That? Data Why? A panel of experts in their field who are pioneering data usage across Sub-Saharan Cape Town and are asking very penetrating questions about data, its usage and how this affects business results in both the physical and digital world. We start the building of this sandwich with research as the bread, detailing where we are to date and what opportunities these changes have opened up for businesses. For the filling, we dive into digital data; how its usage and re-usage can help the bottom-line and close it off with location data, closing the loop by getting your consumers at the till purchasing your products and services using data. Bon appetite!
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CAPE TOWN-2018-05
Shape Shifting Digital Marketing for the Future
Audrey Naidoo
Head of Digital Marketing
Absa
Overview
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Overview
Brands are being challenged to re-think, re-design digital marketing for the near future. This involves a complete overhaul from traditional thinking and applications to a new operating model. What are some of current challenges brands are facing? What are some of the opportunities to make progression? What are the key drivers of disruption? We will cover 5 practical insights around how Digital marketing needs to evolve towards maturity.
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CAPE TOWN-2018-06
Digital Marketing Trends in Cape Town
Christian Karasiewicz
CEO & Founder
Social Chefs
Overview
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Overview
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers in Cape Town be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this audience discussion with digital marketing experts.
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CAPE TOWN-2018-07
The Busy Marketer’s Guide to Digital Marketing
Mbali Ndandani
Cape Town Digital Manager
Unilever
Overview
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Overview
Marketers have a lot on their plates, and there is often a barrage of information, case studies and best practice, but this isn’t packaged in an easily executable manner. This session will be about sharing executable digital campaign thinking, while giving marketers the right questions to ask their agencies and partners.
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CAPE TOWN-2018-08
Balancing Social Engagement and Brand Relevance
Nontokozo Madonsela
Group CMO
MMI Holdings
Overview
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Overview
Netflix, Facebook and Uber are just some of the brands that have become part of our daily lives, seamlessly fitting into how we live. They engage, connect and continuously surprise customers, creating real and meaningful connections. Balancing social engagement and brand relevance is about finding the sweet spot between meeting business objectives and providing significant content to the right audience. It’s about combining the latest innovation with unique insights to create engaging digital marketing campaigns that are relevant to each and every customer. Genuine and innovative, we need to find new ways to deliver content that earns and re-earns customer loyalty, always pushing the boundaries of what’s possible in this ever changing landscape.
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Master Classes (On Demand)

Friday, October 28th, 2018
Below are the slide decks for all the Master Classes on Friday, October 28th, 2018 at the Hyatt Regency Johannesburg, South Cape Town.

CAPE TOWN-2018-09
Video Marketing Master Class
Mike Byron
Creative Director
Astral Studios
Overview
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Overview
KING OF THE ONLINE JUNGLE. A Video Marketing Strategy to Rule Your Market.
The business world is a mercurial jungle out there. Every entrepreneur / marketing director needs to create a clearing in this mass of a jungle to make sense of the online world.
In Essence most Marketers are looking for 4 things. They want to: –

1. Make Marketing Easy with less hassle and less experimental approaches in identifying their ideal customers, engaging with more ease with customers and ultimately building long-lasting relationships for continued growth and prosperity
2. Generate new leads by creating content that is relevant and appealing to their target audience
3. Generate more sales through an effectual video marketing strategy by using an innovative sales funnel that connects with prospective leads and moves them by attracting, engaging converting and ultimately retaining them as perpetual customers
4. Brand through video content online to assist in achieving better performance, higher yield and greater success in business

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CAPE TOWN-2018-10
Digital Convergence Master Class
Michelle Geere
Chief Integration Office
Elevator
Overview
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Overview
Fine tune your digital marketing strategy with a deeper understanding of Digital Convergence. Join Michelle Geere and Karabo Sitto on this master class and learn how to capitalize on the revolutionary opportunities created by digital convergence.
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CAPE TOWN-2018-11
NeuroScience in Digital Marketing Master Class
David Rosenstein
Chief Executive Officer
Neural Sense
Overview
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Overview
David will present the fundamentals of Neuromarketing and consumer neuroscience. This will provide the abidance with a basic, yet fundamental understanding of the key concepts and approaches of the field. He will also present on the attention economy, as it has emerged from neuroscience research and discuss its relevance to digital marketing. He will also illustrate neuroscience principles may be applied to enhance your digital marketing strategies. Lastly David will provide real world Neuromarketing case studies demonstrating how to optimise Website UX/UI and Chatbot development.
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CAPE TOWN-2018-12
Gamification & Chatbot Marketing Master Class
Darryn Van Den Berg
Chief Play Maker
SmartBotz
Overview
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Overview
In the 4th Industrial revolution, chatbots are the new email engagement. Safe, timely, friendly and smart. In this is engaging talk Darryn will go through how to effectively design and use chatbots, the overview of a Gamification Scaffolding and then how to pull it all together to ensure your message is being understood, or changed after listening to what the “receiver of the message” hears.
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CAPE TOWN-2018-13
Social Media Marketing Master Class
Christian Karasiewicz
CEO & Founder
Social Chefs
Overview
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Overview
With more and more companies becoming “content producers,” it is becoming increasingly difficult to keep up. During this Master Class, you will learn how to repurpose your existing content for your social media channels such as Facebook, Instagram, WhatsApp, along with your blog and more. This will allow you to continue generating leads for your business, while helping you work smarter, not harder.
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The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning